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Customer-Driven Project Management by Bruce T. Barkley and James H. Saylor presents a structured approach to integrating customer needs into project management processes. The book synthesizes principles from Total Quality Management (TQM) and traditional project management to create a methodology that prioritizes customer satisfaction throughout a project's lifecycle.

Key concepts covered include:

• Customer Involvement – Strategies for keeping customers engaged in project planning and execution.
• Quality Integration – Methods for embedding quality into project processes from the outset.
• Project Structure Optimization – Techniques for reorganizing project teams to enhance efficiency.
• Continuous Improvement – A step-by-step framework for assessing and improving project outcomes.
• Digital Era Adaptations – Insights into how project management has evolved with internet-based tools and methodologies.

This book serves as a practical guide for project managers aiming to enhance customer satisfaction while maintaining efficiency and quality.

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